Chicago Star Media launched a powerful news website in May to complement the monthly print publications of New Eastside News and Streeterville News.
The digital distribution hub showcases hyper-local neighborhood news, features and interviews within a framework of national entertainment, sports and breaking stories. Along the way, it enhances the reading experience with multimedia presentations and current weather and stock market information.
New Eastside News publisher and editor Elaine Hyde spearheaded the effort to ensure that the revamped platform would keep the personal touches that have helped the newspaper remain a neighborhood favorite since 2013 and present local advertising in an appealing way.
“Besides reporting the news, our mission is to support the community,” she said. “Maintaining a personal focus, constantly looking to the future and remaining engaged with neighborhood residents and groups are passions as well as priorities.”
Local commentary, real estate updates, and the Doorperson of the Month feature continue to rank among the publication’s most popular content. All content is free to readers. Online subscriptions to a weekly newsletter are free and a mail print subscription is offered for a fee.
After creating the New Eastside News while residing in the Shoreham apartments, Hyde founded Streeterville News and West Loop News, additional neighborhood newspapers that operate within the parent company Chicago Star Media that was formed earlier this year.
“Packaging all three publications into a single website, Chicago Star Media delivers hyper-local, up-to-the-minute information about the businesses, culture, and people who help make the Windy City one of the most unique and desirable places to live on earth,” said Hyde, who also mentioned that the stay-at-home orders of the COVID-19 pandemic allowed them to focus efforts on the long-anticipated rebranding and online strategy.
The new website was created by TownNews, a leader in the print and online development industry that has completed dozens of integrations for the likes of AppleTV, CNN, Facebook, Google and Twitter. Advertising and stories from Chicago Star Media are shared on partner Town News Website via a content exchange system.