UNO, the timeless card game, is taking a colorful leap to Las Vegas as Mattel debuts the world’s first UNO Social Club at the Palms Casino Resort. This immersive hotspot transforms UNO from a classic table game into a full-fledged entertainment experience, complete with themed suites, private game tables, a UNO‑themed bowling alley, and professional game hosts .
Inside the venue, guests can explore exclusive UNO variants—including UNO Golf™, UNO Teams™, and UNO Show ’em No Mercy™—each introducing strategic twists like low‑score challenges, team collaboration, and high‑stakes penalties.
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The Las Vegas launch included a contest offering a three‑day stay in the vivid UNO‑themed suite from July 18–20, now available for public bookings. Unlike traditional casino games, the UNO Social Club emphasizes social interaction with friends over gambling, featuring photo‑ready décor, UNO‑inspired cocktails, and shared fun with a nostalgic flair.
Plans are already in motion to roll out pop‑up UNO Social Clubs in major U.S. cities later this year, bringing the concept to bars and entertainment venues with tournament‑style play, themed drink menus, and Instagram‑ready spots.
This initiative is part of Mattel’s experiential‑entertainment strategy, meeting growing demand for interactive, in‑person experiences. By evolving UNO from a living‑room staple into immersive real‑world venues, Mattel is refocusing on nostalgia‑driven engagement that resonates with both longtime fans and new audiences.
Sources:
https://wibc.com/676788/classic-uno-card-game-lands-in-las-vegas-casinos/
https://www.newsweek.com/new-uno-social-club-casino-las-vegas-2098544
https://power98fm.com/2025/07/14/uno-social-club-heading-to-las-vegas-locations-soon-across-u-s/
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