Colorpalooza, an exuberant celebration of color and art, is making a vibrant return to the Color Factory in Chicago just in time for Lollapalooza. Scheduled from Monday, July 28 to Sunday, August 3, this immersive art event promises a week full of sensory delights and creative exploration.
Visitors will dive into Color Factory’s legendary ball pit, which will be alive with a curated festival playlist by DJ Matt Roan, according to the press release. Seekers of hidden treasures can hunt for the Golden Note within the pit, with rewards including coveted swag bags. Each ticket purchase offers guests not just artistic attractions but also a taste of nostalgia with complimentary ice cream, new photographic opportunities, and more.
Located in the iconic Willis Tower, the Color Factory Chicago combines playful art and sensory experiences. Its 25,000-square-foot space houses a color maze, sonic landscapes, and Chicago’s best ball pit, placing it as a top immersive destination since being named the #1 Immersive Art Experience by USA Today in 2025 for the second year in a row.
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Image by Color Factory Chicago
A community of collaborators
Color Factory collaborates with esteemed artists like Edra Soto and Akilah Townsend, who crafted an interactive Chicago color palette, the press release states. International artist Camille Walala and others contribute expansive, site-specific installations that reflect on Chicago’s rich architecture and cultural sounds. Throughout the year, Color Factory partners with local museums, nonprofits like SocialWorks, and businesses such as Kurimu to enrich its community involvement.
Tickets for this colorful adventure start at just $34 and can be secured via the Color Factory’s website, ensuring an accessible art experience for all.
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