JELL-O’s edible slime a kids’ toy that’s also a treat

Staff reports

Just in time for the holidays, New Eastside-based JELL-O introduced an edible slime last month, which comes in strawberry-flavored Unicorn and lime-flavored Monster varieties.

The slime is a toy as well as a snack for kids.

In recent years, slime has become a social media phenomenon, with more than 20 million slime-related posts on Instagram and thousands of “how to” slime videos on YouTube. Fans have embraced the squishy and stretchy toy as a fun and creative activity, and some studies even claim the sensation of slime improves positive feelings and relaxation. While do-it-yourself edible slime recipes are popular, there had not been an edible slime available from a national brand until now.

The edible slime launch comes on the heels of JELL-O’s summer launch of JELL-O PLAY, a new line of edible JELL-O products designed to inspire families to engage in free play and fun. The three JELL-O PLAY product lines can be molded, shaped, and built into whatever parents and kids can imagine, and are designed around themes that spark creativity, such as Ocean and Jungle. All items are available online and in national retailers, and have a suggested retail price under $5.

“JELL-O PLAY is all about encouraging and enabling bonding time between parents and kids,” says Michael Hartley, Senior Associate Brand Manager for JELL-O Play. “With new JELL-O PLAY Edible Slime, the entire family can have fun creating, stretching, and even eating slime.”

The colorful, edible and imaginative DIY slime experience is easy to make: simply add water to the pre-made mix to create slime that will drip, stretch, and conform to any shape families can imagine. Each canister of JELL-O PLAY Edible Slime makes two batches of slime, is 100 percent edible and washes away easily with soap and warm water.

JELL-O PLAY Edible Slime is now available for pre-order on Amazon.com with a suggested retail price of $9.99. The slime will be available in select retailers in December.

The Kraft Heinz Company is the fifth-largest food and beverage company in the world. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com