French inspired pop-up “The Rendez-Vous” opens on Mag Mile

World Business Chicago celebrated the launch of their latest retail experience, “The Rendez-Vous,” on Tuesday, with a ceremonial ribbon cutting and opening. The French Market pop-up is the latest addition to World Business Chicago’s series of immersive activations that aim to honor Chicago’s diverse cultural landscape.

Attendees of the opening were joined by guest speakers from the French Consulate’s office, the French American Chamber of Commerce, and World Business Chicago CEO Michael Fassnacht.

“Chicago’s greatest strength lies in its vibrant tapestry of diversity, culture, and global influences,” said Michael Fassnacht, “...this French-inspired experience is a testament to our rich cultural connections, support of small business, and the very essence of Chicago – a city that thrives on diversity, celebrates culture, and embraces the world.”

The Rendez-Vous’s launch offered guests a first look at the pop-up’s curated selection of French-inspired clothing, accessories, kitchenware, artwork, and home goods. Attendees enjoyed croissants, fresh bread, and other treats from the market’s cafe, courtesy of the French bakery La Boulangerie.

According to World Business Chicago, The Rendez-Vous aims to be a place where Chicagoans can come together to explore, shop, and celebrate the city’s global connections. The pop-up invites residents and visitors to experience the best of France, while highlighting the diverse and inclusive nature of Chicago.

The Rendez-Vous is the third cultural retail pop-up from World Business Chicago, along with the Cultural Exchange Market and “C Ukraine” pop-ups, which opened earlier this year. The Rendez-Vous will be open Monday-Saturday, from 8:30 a.m. - 6 p.m., and Sunday 9 a.m. - 4 p.m. through December 23.