Muros builds hype for Chicago Bulls season with “See Red”murals

The Chicago Bulls kicked off their regular season last week, and to help reignite their iconic 'See Red' marketing campaign, the Bulls have partnered with local art activation agency Muros to install three See Red-inspired murals across Chicago.

The Bulls teamed up with three popular Chicago muralists, Fedz, Kate Lynn Lewis, and Max Sansing, to reintroduce their popular campaign with three massive murals in several Chicago neighborhoods. Fans have the opportunity to enter the world of the Bulls by capturing photos with these larger-than-life displays and 'See Red' throughout the season.

“The ultimate message is really connecting with the fans, generating excitement, getting people out there to experience the brand from a larger than life perspective,” says Muros co-founder Mateo Conner.

Each of the three murals represents a different pillar of the Chicago Bulls mission. Kate Lynn Lewis’s mural in the West Loop at 80 N. Jefferson Street focuses on the idea of the “future,” the Bulls’ goal of long-term success. Max Sansing’s mural in West Town at 1601 W. Chicago Avenue is a testament to “toughness,” representing the resilience of the Bulls. Lastly, Fedz’s mural in Pilsen at 1856 S. Ashland Avenue represents “heart”; the Bulls focus on engaging with their fans.

The murals will remain in their respective locations for the Bulls 2023-2024 season and likely several years after. According to Conner, Muros intends to maintain the murals for as long as possible so that fans and the public can enjoy each work to the fullest extent.