Celebrity hairstylist and entrepreneur Frederic Fekkai famously said, “looking good shouldn’t be at the expense of the planet,” and we agree!  The official theme of Earth Day 2023 was “Invest In Our Planet,”  what better way to invest in our planet (and yourself!) than to make your daily products a bit greener?  We have sampled and compiled a short list of our favorite eco-friendly beauty and wellness products.  From vegan bar soap to refillable skincare, there is sure to be something for everyone.

Natura Ekos Tukumã Creamy and Exfoliating Bar Soap Set

Natura delivers a delicious array of bar soaps in four calming earth tones, delivered in a box that's ready for gift-giving..  The soaps are aesthetically pleasing as they ascend from a speckled orange to a pure white.  When dampened, they are light in scent and soft to the touch.  To create these beautiful soaps, Natura utilizes biocosmetic technology to infuse their beauty products with the tukumã fruit.  When transformed into butters and oils, the tukumã fruit has the ability to increase the skin's natural production of hyaluronic acid by up to 77 percent while stimulating cell renewal and protecting the body from losing the hyaluronic acid it naturally produces.  All ingredients are naturally and ethically sourced, 100 percent  vegan, and silicone-free.  

Natura is committed to protecting the Amazon Rainforest and works directly with 30+ local Amazonian communities – including more than 300 families -- to help them develop sustainable business models that assist the Amazon.  Natura is also the first publicly traded company in the world to receive a B Corp certification that emphasizes their performance in sustainability. 

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Photo courtesy of PURPLE

Sol de Janeiro Ultimate Firming Ritual Bundle

A TikTok sensation, the Sol de Janeiro Firming Ritual Bundle is a must-have this spring. Begin your journey to sensationally soft (yet firm) skin by exfoliating in the shower or tub with the Bum Bum Body Scrub made with a blend of crushed cupuaçu seeds, sugar crystals, caffeine-rich guaraná, and nourishing coconut oil.  

Post exfoliation, rinse, pat dry to instantly depuff and visibly firm your body with the Bum Bum Body Firmeza Oil.  Sol de Janeiro recommends the following technique for the best results: Depuffing belly massage technique: starting at your belly button, press firmly and sweep fingers upwards and outwards towards your rib cage. Complete this movement for 3-5 minutes. Starting at your belly button again, press firmly and sweep fingers downwards and outwards towards your bikini line.  After only one use, 83 percent  agreed on feeling less bloated, while 97 percent agreed that their skin felt instantly nourished. 

Finish your firming routine by moisturizing with the award-winning Brazilian Bum Bum Cream.  Eco-friendly shoppers will be happy to know that Bum Bum Cream cartons are manufactured through 100 percent renewable wind power electricity and consist of 80 percent  PCR content making them carbon neutral.  Shoppers are also able to buy refillable pods, made with 89 percent  less plastic than the original cream container, whenever their Bum Bum Cream supply runs out.  Being conscious of waste, Sol de Janeiro prioritizes partnerships with manufacturers who are committed to protecting the Amazon Rainforest and efficiently utilize resources through renewable energy and recycling amongst other sustainable actions.  When purchasing products from Sol de Janeiro, consumers can be sure that all ingredients are sustainably sourced, reef-safe, and free of parabens, sulfate, mineral oil, and phthalates.

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Photo courtesy of PURPLE

Fekkai - The Ultimate Bonding Bundle

Fekkai’s mission is to provide “salon professional products that shatter the myth that clean products are less performative,” and thank goodness.  Fekkai’s salon grade Ultimate Bonding Bundle is the perfect at-home solution for damaged hair that needs a little extra love. The Ultimate Bonding Bundle includes full sized versions of the following products: Super Strength+Protein Powerbond Shampoo, Conditioner, Mask, Protein Spray, and Bonding Oil. While all products are available a la carte, when used together, tests have shown hair to be three times stronger, four  times smoother, and 56 percent of split ends completely repaired after only one use.  Fekkai’s brand promise is to be “clean without compromise,” referring to both the planet and the user experience, and they deliver. In fact, Fekkai was the first major haircare brand to walk away from virgin plastic and has purchased over 64 million grams of post-consumer recycled plastic (PCR) in one year.  The brand then went the extra mile to incorporate recycled plastic into their (incredibly chic) FEKKAI 3.0 bottles and jars.  When ordering products, Fekkai guarantees all shipping and packing materials will be 100 percent recyclable. Whether you are looking to wear your hair au naturel or prep for the perfect blowout or up-do, the The Ultimate Bonding Bundle has you covered.  

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Photo courtesy of PURPLE

Ilia Beauty - Super Serum Skin Tint SPF 40

Kiss your eight-step morning routine goodbye. First of its kind, Ilia Beauty revolutionized the beauty industry by melding skincare, makeup, and sun protection into one product: The Super Serum Skin Tint SPF 40.  Awarded with countless “clean” awards and available in 30 different shades, the serum is lightweight and blends easily while leaving your skin shiny, glowing, hydrated, and most importantly protected.  While the serum may leave you looking soft and dewy, make no mistake, this product packs a punch. The SPF 40 blocks out UVA, UVB, UVC, blue light, and pollution while actively infusing your skin with hyaluronic acid, plant-based squalane, and niacinamide.  This product is silicone-free, fragrance-free, chemical screen-free, oil-free, and non-comedogenic.  Better yet, one percent of the  Super Serum Skin Tint SPF 40 sales fund Ilia Beauty’s initiative, 1% for the Planet.  This initiative aims to plant one million trees Peru, Brazil, and Ecuador by the end of 2023 and they are well on their way.

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Photo courtesy of PURPLE

Ilia Beauty - Fullest Volumizing Mascara

Finish your five-minute morning routine with Ilia Beauty’s Fullest Volumizing Mascara.  As the receiver of the 2021 Beauty Innovator Award, this mascara can’t be beat.  Much like their serum, the volumizing mascara is incredibly lightweight while chock-full of healthy ingredients such as provitamin B5 and arginine. The packaging is sleek, simple, and comfortable to hold in your hand.  This product is ophthalmologist-tested and safe for sensitive eyes and those who wear contact lenses.  From an independent panel of 32 women, 97 percent  said the mascara “immediately enhanced their natural lashes.”   From the beginning, Ilia Beauty has been devoted to sustainability and ensures that their products are safe for both the consumer and the planet.  To avoid products clogging landfills, Ilia Beauty has partnered with Pact Collective, a nonprofit taking the initiative to recycle the notoriously  hard-to-recycle packaging in the beauty industry.  Ilia encourages consumers to recycle by providing  shipping labels for up to 10 empty beauty containers per month to be mailed to the Pact Collective.

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Photo courtesy of PURPLE

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