Ben Lalez posts his way to $380 million in sales

Ben Lalez is a busy man. The accomplished broker and founder of the Ben Lalez Team is using social media to build a real estate empire in Chicago.

Lalez's success as a real estate agent can be attributed to his innovative approach to marketing, hard work, and commitment to high-quality service. As the son of Iranian Jewish immigrants, Ben learned the value of hard work and dedication from an early age, watching his father work his way up from a small business owner to a successful real estate investor.

After earning his general contractor and real estate licenses, Ben focused on real estate brokering, using his expertise in construction to help his clients find and renovate properties. He quickly realized the power of digital media in building his brand and maintaining an edge in the competitive Chicago market. Leveraging social media platforms like Instagram and Youtube, Ben was able to reach new clients and build a loyal following, which allowed his business to grow organically.

"It became clear personal branding was the next big thing and I didn't want to be left behind," Lalez said. "Social media is a great way to reach new people, so it seemed like a no-brainer to focus on featuring not only our listings but also our team's expertise on home buying and selling in Chicago."

Lalez, who has over 10,000 followers across his social channels, publishes a variety of entertaining and educational content on a daily basis. While most of the articles and videos he produces don't directly sell listings, they've helped him build a following, which, in turn, gives his team and his listings better exposure. Said Lalez, "I've never been afraid to take massive swings. I've grown so much in my career because I trusted myself to make big moves. If they work, great! If they don't, we learned something."

Ben, along with his marketing team and video producer, Sebastian Llavaneras, have built a well-oiled content machine, producing as many as 20 pieces of content per week. Ben uses his videos and articles to share his real estate expertise and Chicago market trends, but he also "keeps things fun" with lighthearted debates, giveaways, and games. 

Today, Ben's team has expanded to 22 agents. Lalez attributes his team's explosive growth to his ability to adapt to changing market conditions. By staying on top of the latest trends and keeping a close eye on supply and demand, Ben and his team have been able to help his clients navigate even the most challenging markets.

Ben's success is due to more than just his innovative marketing strategies. He takes great pride in providing quality service to his clients and is motivated by the satisfaction of getting tough transactions to the closing table. "There's a sense of satisfaction that is hard to describe," he says. "At the end of the day, we're entrepreneurs, so every win feels like we really earned it."

Whether Ben is helping a first-time buyer navigate the complex process of buying a home or working with an experienced investor to find the perfect property, he takes the time to understand his client's needs.

Looking ahead, Ben's goals for his team are simple: to be known as a team that provides expert advice and quality service. By continuing to innovate and adapt to changing market conditions while staying true to his core values of hard work and dedication, there's no doubt that Ben and his team will continue to thrive in the years to come.