LACROSSE, Wis., June 24, 2025 /PRNewswire/ -- Authenticom is excited to announce the addition of Dawn Romvari as Director of Demand Generation, a strategic hire that signals the company's continued investment in growth, engagement, and industry leadership.
Dawn brings over 15 years of experience driving high-impact marketing strategies across complex B2B industries. Most recently, she served as Chief Content Officer at Yotta, a startup in the digital infrastructure space, where she partnered directly with the founder to help shape the brand's voice and build the large-scale, C-level-focused event program that drew attention from across the industry. Prior to Yotta, she drove demand generation and content initiatives at Netrality Data Centers, executing cross-channel campaigns and developing messaging that positioned the brand as a thought leader in its space.
"Dawn's arrival opens a bold new chapter for the Authenticom group of companies," said Drew Williams, Creative Director - International Operations at Authenticom. "We're raising the stakes in how we engage the automotive industry—bringing more intelligence, creativity, and firepower to how we market our solutions. With Dawn's leadership, we're doubling down on delivering top-tier data solutions that ensure customer data compliance and white-glove syndication."
In her new role, Dawn will oversee the planning and execution of multi-channel demand generation programs, collaborating closely with sales, product, and leadership to align marketing efforts with Authenticom's business goals.
"As we continue to be the business behind the automotive business, Dawn's arrival has been long awaited," said Jason Tryfon, President, Canada - International Operations & Growth at Authenticom. "She brings a powerful combination of strategic thinking and executional excellence that will elevate our presence and drive measurable impact for our partners and our platform."
About Authenticom
Authenticom is a privately held company launched in 2002. As a leader in data management services, Authenticom has expanded its family of products to support the changing environment surrounding data. Their mission is to connect the world to data through data visibility, transparency, and control. This allows organizations to leverage the power of data to drive their business operations.
For more information, visit www.authenticom.com.
For media inquiries or more information about Authenticom Inc., please contact:
Drew Williams
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SOURCE Authenticom, Inc.
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