SAN DIEGO, June 17, 2025 /PRNewswire/ -- Bonkers Toys, one of the fastest growing US toy companies, announced today a worldwide, exclusive Global Master Toy license for YouTube gaming sensation, PrestonPlayz. Bonkers Toys will manufacture and distribute toys including plush, role play, mystery merch boxes and more to launch at major retailers in Spring 2026.
PrestonPlayz was created by YouTube sensation, Preston Arsement, who began his journey as a content creator at just 15 years old. From thrilling gaming content featuring Call of Duty and Minecraft to IRL content, Preston's versatility and creativity have led to the formation of multiple successful YouTube channels, accumulating 66 MILLION subscribers and 22 BILLION views. Bonkers Toys will galvanize the franchise in the toy aisle with products that capture the ingenious spirit and light-hearted humor of the record-setting YouTube channel.
"This whole experience feels like someone grabbed our videos and rendered them in real life. What started as adventures on a screen has turned into something viewers can hold — and that's a full-circle moment Bonkers is turning into reality," said Preston Arsement, Entrepreneur and YouTube sensation.
"New Media brands are at the core of Bonkers Toys' success, and we are thrilled to add PrestonPlayz to our portfolio," said Katy Roshannon, Senior Director of Brand Marketing at Bonkers Toys. "We are looking forward to creating thoughtful and intentional products based on the channel's most viewed videos and successful DTC sales but are also infused with the culture and creativity of Preston's personality."
About Preston Playz
Preston Arsement launched his first YouTube channel as a homeschooled teenager with a passion for competitive gaming. Fifteen years later, that spark has evolved into a global creative ecosystem that reaches a multi-generational audience — anchored by his flagship persona "PrestonPlayz" and supported by a family of creatives and entrepreneurs, including fellow creators like his wife Brianna and sister Keeley.
At the core of everything Preston and his team at TBNR is a simple belief: fun and humor are the most powerful forms of connection. With over 66 million subscribers and 22 billion views, he continues to lead with joy — inviting the world to not just watch, but play, laugh, and create alongside him.
About Bonkers Toys
Bonkers Toys has become known in the toy industry as the leader in YouTube New Media and Creator-based toys. Bonkers was the first licensee for Ryan's World and pioneered this category with flagship toys including the Giant Mystery Egg & Cap'n Ryan's Mega Mystery Treasure Chest. Bonkers Toys has also partnered with other top creators like Skibidi Toilet, Unspeakable, Lankybox, Aphmau, Moriah Elizabeth and Genevieve's Playhouse to create best-selling toy lines. Bonkers Toys' lineup of award-winning toys has been featured on the TODAY Show, Good Morning America, Parents, Good Housekeeping and NBC Nightly News. For more information visit BonkersToys.com.
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SOURCE Bonkers Toys
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