Branch Basics Brings Human-Safe, Fragrance-Free Cleaning Exclusively to Target

Consumers can now experience the brand's trusted formula in a new affordable and convenient size – only available at Target.

MINNEAPOLIS, April 28, 2025 /PRNewswire/ -- Branch Basics, Branch Basics Brings Human-Safe, Sustainable and Fragrance-Free Cleaning Exclusively to Target the leader in human-safe and fragrance-free cleaning, announced today the launch of their exclusive line of products in Target stores and online. The new products at Target feature an updated design and convenient new sizes for store shelves, with the same trusted Concentrate formula customers know and love. For the first time, people can shop the brand's bestselling refillable formula with pre-filled, ready-to-use bottles of All-Purpose, Bathroom, and Stain Removal – making it easier than ever to clean without compromise.

Founded in 2011 by Allison Evans, Marilee Nelson, and Kelly Love, Branch Basics was born out of personal health challenges that led the founders to discover the life-changing power of creating a human- safe home. What began as a search for safe and effective cleaning solutions evolved into a mission-driven brand dedicated to transforming the way people think about everyday household products. This expansion into Target marks a significant milestone, highlighting the company's commitment to making safer, more accessible cleaning solutions available to meet growing consumer demand.

"Our lives were forever changed when we removed harmful products from our homes, and it became our mission to help others do the same," said Branch Basics Co-Founder, Allison Evans. "Bringing Branch Basics to Target is a dream come true – it means making human-safe cleaning more accessible than ever at a retailer who prioritizes clean, safer products for their customers. We're proud to introduce this exclusive line with our same trusted formula in new sizes and packaging, designed to meet people where they are in their wellness journey."

The core of Branch Basics is the Concentrate, a powerful and versatile plant-based formula that can be diluted to replace conventional cleaners, eliminating the need for multiple toxic bottles under the sink. With nearly 2 million bottles sold, the Concentrate has become a trusted solution for people looking to create healthier homes. Now, Branch Basics is expanding beyond DTC and bringing this fan-favorite formula to store shelves for the first time, offering an affordable entry point for those ready to make the switch to safer cleaning options.

The Target-exclusive line includes three 16oz pre-filled spray bottles including: All-Purpose, Bathroom, and Stain Removal, plus an 8oz Concentrate for refills. This new, more affordable entry point allows customers to experience human-safe cleaning right off the shelf for just $4.99 per bottle and $9.99 Concentrate, making it easier than ever to switch to human-safe cleaning.

"At Branch Basics, we believe everyone deserves access to safe, effective cleaning products that support their health and the environment", said Tim Murphy, CEO of Branch Basics. "Partnering with Target is a pivotal moment for our brand, allowing us to expand beyond our direct-to-consumer roots and bring our mission to millions of new households. This collaboration is a huge step in making human-safe cleaning more accessible and affordable than ever before."

As the brand expands its retail presence, consumers can now find Branch Basics in over 600+ Target locations nationwide and on Target.com, highlighting their rapid growth and continued commitment to making safe and effective cleaning solutions.

To find a store near you or learn more, visit branchbasics.com, and follow @branchbasics on Instagram.

About Branch Basics

Branch Basics is on a mission to help people create healthy homes by removing products with harmful chemicals, which immediately improves indoor air quality. . Founded by three women whose personal health journeys were completely transformed by going toxin-free, Branch Basics is committed to educating and empowering individuals about how to make more informed choices for their health, families, and the environment. Branch Basics is more than a cleaning brand – it's a movement for change toward simpler, safer living.

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SOURCE Branch Basics