LINCOLN, Neb., Aug. 29, 2025 /PRNewswire/ -- Class Intercom announces the release of its annual report on survey data collected from education professionals across the sector. The 2025 Social Media in Education Report provides an in-depth analysis of the evolving role of social media for schools and districts based on voluntary survey data from educators, administrators, school PR professionals, and other education leaders.
Now in its seventh year, the report offers not only a snapshot of how schools are currently using and innovating with social media, but also a glimpse into how practices are maturing. Schools are moving from experimenting with digital storytelling to developing intentional strategies, structured workflows, and sustainable programs. At the same time, participation is widening, with more voices—especially student voices—shaping content that reflects authentic classroom and community life.
Its findings include an in-depth exploration of:
- How Schools Use Social Media
- How Schools Approach Paid Social Media
- What Schools Post on Social Media
- Content Creation & Management
- Archival & Open Records Requests
- How Schools Collaborate on Social Media Content
- How Students Contribute to School Social Media
- How Research-Based Educational Strategies Surrounding Student Participation Can Apply to Student Content Creation
- Outcomes Observed with Student Involvement in Social Media
"This year's findings affirm what we're seeing across the country," explains lifelong-educator-turned-edtech-leader Dr. Jill Johnson. "More schools are refining their strategies and leaning into content that highlights real people—students and staff alike. What stands out most is the growing presence of students not just in the content, but behind it. Schools that once hesitated are now embracing students as content creators, and the result is stronger communities and meaningful opportunities for student growth."
For more information about the 2025 Social Media in Education Report or to download it free, visit: https://classintercom.com/downloadable/social-media-in-education-annual-report-2025/
About Class Intercom
Class Intercom's social media and content management software helps schools and districts use social media more effectively. The platform empowers administrators, educators, and students by providing the tools schools need to collaborate across social channels in ways that give voice to school experiences and ultimately help prepare students to be the next generation of discerning and responsible digital citizens. Learn more at www.classintercom.com.
Contact:
Dr. Jill Johnson
President at Class Intercom
402-613-8216
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SOURCE Class Intercom
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