Franchise brand receives spotlight recognition from "Shark Tank" star during debut exhibit at global franchising event
MIAMI, June 25, 2025 /PRNewswire/ -- Wisdom Senior Care, a growing in-home senior care franchise based in Durham, North Carolina, was honored with a special visit from entrepreneur and Shark Tank investor Daymond John during the IFA World Franchise Show, held May 9–10 in Miami.
The moment led to a surprise video shout-out from Daymond — applauding Wisdom's mission and highlighting the brand's potential for new franchisees looking to enter a purpose-driven industry.
"For Daymond to take time to recognize our work and speak directly to the value of in - home senior care — especially as someone whose team personally connected to our mission — was both humbling and affirming," said Charles Thurston, COO of Wisdom Senior Care. The numbers speak for themselves. Now is the time to consider a business opportunity with guaranteed demand in in -home senior care. At Wisdom, we teach our franchisees not just business ownership, but how to thrive within a supportive franchise system. And those two must work in harmony."
Thurston added, "This incredible moment wouldn't have happened without IFA, and we're also deeply grateful to Matt Haller for creating this moment and championing our brand."
Founded by Carolyn Thurston, a member of the IFA Board of Directors, Wisdom Senior Care continues to expand its national network of franchisees — empowering communities through compassionate care and sustainable entrepreneurship.
About Wisdom Senior Care
Founded in 2002 and based in Durham, NC, Wisdom Senior Care is a franchise system providing compassionate in-home care for seniors. With a mission to help seniors age in place with dignity and independence, Wisdom offers a proven franchise model rooted in service, mentorship, and economic opportunity. Learn more at www.wisdomseniorcare.com.
Media Contact:
Charles Thurston
Wisdom Senior Care
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SOURCE Wisdom Senior Care
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