America's #1 Ice Cream Sandwich goes big with four irresistible new flavors, its first-ever national ad campaign and a bold message: Thick. Creamy. No Apologies.
RICHMOND, Utah, May 19, 2025 /PRNewswire/ -- Buckle up, freezer aisle fans! FatBoy® Ice Cream, America's #1 Ice Cream Sandwich* (and your new favorite summer obsession), is stepping into the spotlight like never before. This summer, FatBoy is going BIG with the drop of four over-the-top new flavors and launch of its first-ever national paid advertising campaign, which includes a joyful, full-throttle celebration of everything thick, creamy and unapologetically indulgent.
Introducing the newest lineup of indulgent flavors and bold, craveworthy creations available now in a freezer aisle near you. Get ready to completely derail your willpower in the best possible way with the following ice cream sandwich and sandwich pop flavors:
- Cinnamon Churro Ice Cream Sandwich: A generous slab of real FatBoy Vanilla ice cream, surrounding a silky smooth caramel core—all sandwiched between two cinnamon packed churro cookies.
- Hot Fudge Brownie Ice Cream Sandwich: A thick slab of classic FatBoy Vanilla ice cream, loaded with a core of hot fudge packed between two, chewy chocolate brownies.
- Mint Cookies & Cream Ice Cream Sandwich Pop: A whole FatBoy Mint ice cream sandwich, dipped in rich chocolatey coating and smothered in crunchy cookie crumbles all served on a stick (ice cream bar style).
- Birthday Cake Ice Cream Sandwich Pop: A whole FatBoy Birthday Cake ice cream sandwich dipped in smooth white frosting and coated in crunchy party sprinkles all served on a stick (ice cream bar style).
Both the ice cream sandwiches (six packs) and sandwich pops (four packs) are expected to sell for an average retail price of $5.99 per package, however, all pricing is at the sole discretion of retailers.
"FatBoy is about leaning into joy—real joy—with zero filters and absolutely no substitutions," said Russell Stokes, CEO of Casper's Ice Cream, the family-owned brand behind FatBoy. "We've been quietly making America's #1 Ice Cream Sandwich for 40 years and now, it's time to shout it from the rooftops. In fact, we make more than 500,000 FatBoy ice cream sandwiches every single day, and more than 130 million are consumed each year! With these four bold new flavors, we're turning up the volume on what makes FatBoy special, including thick ice cream, outrageous combinations and an unapologetic love for full-flavor fun. We're proudly, hilariously, nothing else."
To mark this major moment, FatBoy partnered with agency of record TDA Boulder to launch its first-ever national ad campaign, "America's #1 Ice Cream Sandwich," a cheeky, nostalgic tribute to what makes FatBoy iconic. While other brands flex about beauty, tech and health trends, FatBoy knows exactly who it is and who it isn't. It's not America's #1 dermatologist-recommended skincare. It's not America's #1 smart speaker. It's not America's #1 engagement ring. It is the thickest, creamiest, most unapologetically indulgent ice cream sandwich you'll find.
Starting today, FatBoy will unleash a wave of hilarious, high-impact content across CTV (Disney/Hulu, YouTube), digital and print, plus a full-blown social push on Meta. The fully integrated campaign features tongue-in-cheek ad spots available for viewing here and comedic forthcoming influencer partnerships to serve up laughs and cravings, all summer long.
Find your FatBoy fix near you at www.fatboyicecream.com/where-to-buy/ and follow the fun on Instagram @fatboyicecream and TikTok @thefatboyicecream.
Press Contact
Kristen Burke Stahl
Blue Engine
About FatBoy
FatBoy Ice Cream is a beloved American ice cream brand known for its extra thick, creamy, and indulgent frozen treats, including America's #1 Best Selling Ice Cream Sandwiches. Today, FatBoy continues to thrive as part of Casper's Ice Cream, a family-owned business headquartered in Richmond, Utah. With nearly a century of experience, FatBoy remains committed to staying true to its original recipes and high-quality ingredients, sharing its iconic treats with ice cream lovers nationwide.
About Casper's Ice Cream
Casper's Ice Cream, founded in 1925, is a family-owned and operated frozen novelty company based in Richmond, Utah. Known for crafting premium ice cream products with simple, real ingredients, Casper's brands - including FatBoy®, and Jolly Llama® - are proudly made in the USA and distributed nationwide. With a legacy rooted in craftsmanship, family tradition, and full-flavor fun, Casper's continues to innovate while staying true to its small-town roots.
*IRI Total US MULO Channel, L52 Wks ending 04/20/2025, Subcategory: Frozen Novelties, Product Type: FZ Dessert Sandwiches – ICE Cream
View original content to download multimedia:https://www.prnewswire.com/news-releases/its-a-fatboy-summer-and-were-so-here-for-it-302457943.html
SOURCE FatBoy Ice Cream
(0) comments
Welcome to the discussion.
Log In
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.