NEW YORK, Aug. 6, 2025 /PRNewswire/ -- Lo Secco Prosecco DOC, Brut Nature—created by beverage innovator Monika Elling, Founder and CEO—has officially launched in the U.S. and is now available for online ordering at www.loseccoprosecco.com. This sleek, zero-sugar, low-carb, low calorie, vegan sparkling wine is crafted for today's wellness-minded consumer.
Distribution began last week in Connecticut through MD&S, with premium retailers such as BevMax, Kindred Wine & Spirits, and Caraluzzi's Market taking strong positions on the wine. "We are extremely pleased with the early launch of Lo Secco Prosecco in Connecticut," stated Vincent Melita, President of MD&S. "The combination of customer and consumer support has been outstanding; initial sell through is generating reorders at a very early stage. Very impressive."
Lo Secco is now also distributed in New York, New Jersey, and California via Canopy Wine Selections.
Crafted in the Veneto, Italy wine region, Lo Secco Brut Nature delivers a crisp, vibrant expression with bright notes of white peach, pear, and apple, while maintaining 11% ABV. A delicious daily sip, Lo Secco is especially suitable for Mediterranean, keto, paleo and GLP-1 lifestyles, catering to wellness-conscious consumers seeking clean ingredients, bright flavors and nutritional transparency.
Monika Elling, a 20-year veteran of the wine and spirits industry, drew inspiration from her background in nutritional psychology and longstanding athletic performance. "Lo Secco is for those who want to celebrate without compromise," said Elling. "It's crisp, fresh, and beautifully crafted—zero sugar, low carb, and clearly labeled, balancing indulgence with wellness and longevity goals. It's how wine should be."
Elling further emphasized, "The conversation shouldn't be about calories—100 calories of ice cream and 100 calories of meat affect our metabolism differently. Sugar isn't needed in our wellness and nutrition routines. Choosing a more thoughtful direction in wine doesn't mean sacrificing what matters. Lo Secco is a testament to that—pure, vibrant, and uncompromising in both quality and flavor."
What Sets Lo Secco Apart
- Elegant Design – Striking packaging by Foundations Marketing Group (FMG), known for standout brands like Empress 1908 Gin.
- Zero Sugar & Low Carb – Perfect for those embracing clean eating or wellness-forward lifestyles.
- No Additives, Vegan Certified – Transparency meets purity—what you see is what you sip. And sip again.
- Crisp, Lively Flavor Profile – White peach, pear, and apple notes with refined bubbles.
- Full Strength, No Sacrifice – 11% ABV offers the full Prosecco experience—great for sipping, toasting or cocktails.
- Nutrition Labeling – Clearly marked to empower better choices.
- Innovation – Backed by Elling's proven expertise in launching disruptive, award-winning wine and spirits brands.
Guided by her European roots, Elling created Lo Secco to complement today's way of living—elevated, intentional, and full of joy. From seafood to spritzes, Lo Secco pairs beautifully with mindful living.
Fueled by her foundation in sport, nutrition, and mindful recovery, Elling set out to create a Prosecco that champions a lifestyle of vitality and balance. "Lo Secco reflects how I live and what I believe in," she says. "It's for anyone who wants to feel good about what's in their glass."
Availability & Pricing
Lo Secco Prosecco DOC, Brut Nature is available now at select retailers and restaurants across Connecticut, as well as online at www.loseccoprosecco.com. SRP: $24.99 750ml bottle.
About Foundations Marketing Group
Founded in 2010, FMG specializes in creating beverage brands that combine aesthetic appeal with strategic market positioning. www.fmg.nyc
Follow Lo Secco Prosecco
Instagram & TikTok: @LoSeccoProsecco — for recipes, release updates, and behind-the-scenes content.
Media Contact
Jenna Parker
FMG PR
Tel:914.315.5585
Brand & Trade Inquiries
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SOURCE Lo Secco Prosecco
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