Parks Associates: ATSC, Hearst Television, The CW Network, Echostar, ClixTV, Origin, Yieldmo, Google, Mansa, and Verizon Keynote Seventh Annual Future of Video, November 19-21 in California

47% of US internet households regularly use free ad-based streaming services; households 

watch 53 hours per week of video on average

DALLAS, Nov. 19, 2024 /PRNewswire/ -- Research firm Parks Associates hosts the seventh annual Future of Video: Business of Streaming this week, November 19-21 at the Marina del Ray Marriott in California. The firm's latest research shows that 47% of US internet households regularly use free ad-based streaming services and households report watching 53 hours of video per week.

Future of Video includes two and half days of sessions featuring entertainment leaders and the Parks Associates analyst team sharing the latest trends in video distribution and consumption, focusing on the impact of streaming, connected TV, and innovative monetization models shaping the industry's evolution. Sponsors include JWP Connatix, Adeia, FPT Software, SymphonyAI, Bango, Wurl, and OTT.X,

"The video landscape is really starting to resemble cable TV, and there is much to discuss," said Elizabeth Parks, President and CMO, Parks Associates. "As platforms blend subscription models with ads, streaming services are offering a more familiar, channel-like experience and creating new bundled options for viewers."

Keynotes:

Jake Cohen, Associate Vice President and Co-Head of Content, Verizon Consumer Group, Verizon

Andrew Fitzerald, SVP, Streaming Video Services at Hearst Television; GM, Very Local | Hearst Television

Ashley Hovey, Chief Digital Officer, The CW Network

Ajinkya Joglekar, Sr. VP, Marketing, Echostar

Stacy Jolna, Co-Founder/Chief Marketing Officer, ClixTV

Chloe Morawski, Head of Brand & Agency Partnerships, Origin

Madeleine Noland, President, Advanced Television Systems Committee (ATSC)

Sambit Patnaik, VP Product Management, Yieldmo Inc

Ravi Viswanathan, Strategic Partnerships, Google Ad Manager, Google

Chris Yates, Chief Commercial Officer, Mansa

Speakers:

Josh Arensberg, CTO, Media & Entertainment, Verizon Business Group

Scott Barton, Chief Product Officer, MyBundle

Tricia Biggio, CEO, Invisible Universe

Jonas Blank, SVP, Business and Legal Affairs, NBCUniversal

Renato Bonomini, VP, Sales Engineering, ContentWise

Evan Bregman, GM, Streaming, Tastemade

Liz Bronstein, Executive Producer, Play Anywhere

Vera Chien, Executive Director, Warner Bros. Discovery

Patrick Courtney, Chief Business Officer, Fuse Media

Jeff DiTullio, CTO, Atmosphere TV

Gilles Domartini, CEO & Co-Founder, Cleeng

Cameron Douglas, Senior VP of OTT and Streaming, Fandango

Ari Evans, Founder and CEO, Maestro

Blake Fox, VP, Engineering, IKIN

Eric Goldstein, VP, Business Development and Global Partnerships, Quickplay

Ashane Govind, Manager, Partner Strategy, Peacock TV

Sheila Green, VP of Retention, Curation, Programming, Metadata Strategy, S&P, Crunchyroll

Tripp Hornick, Principal, Quince Street Strategy

Kim Hurwitz, Head of Live Sports and Entertainment, Dooya Media Group Inc

Bob Ivins, Head of Data Strategy, Telly

Nicole Jones, Chief Media Commercial Officer, Kantar

JY Kim, Director, Roku

Briana Larsen, VP, Content Partnerships & Business Development, Xperi

Anthony Layser, Executive Director, Content Acquisition & Programming Strategy, XUMO

Darren Lepke, VP, Product Management, SymphonyAI

Anil Malhotra, Co-founder and Chief Marketing Officer, Bango

Laura Martin, Managing Director, Senior Internet & Media Analyst, Needham & Company

Victoria Marvin, Senior Director of Distribution Operations & Partnerships, Vevo

Gustavo Neiva de Medeiros, President, FAST Alliance

Molly O'Connor, VP, Strategy & Business Planning - Streaming & Networks, Warner Bros. Discovery

Jason Patton, SVP, Sales & Marketing, Verance

Marc Rashba, EVP, Partnerships, Cineverse

Michael Ribas, SVP, Marketing & Product Management, Shout! Studios

Brian Rifkin, Co-Founder & SVP Strategic Partnerships, JWP Connatix

Vipul Sharma, Head of Sports & Music Content Business Development, LG Electronics

Gregory Sogorka, Director, Product Management, FreeWheel

Mari Tangredi, SVP & GM, Audience Solutions, Cadent

Ravi Viswanathan, Strategic Partnerships, Google Ad Manager, Google

Megan Wagoner, VP, Media & Entertainment, Endeavor Streaming

Michael Wehrman, Senior Manager, Growth Insights, Comcast

Parks Associates Moderators:

• Jennifer Kent, Vice President, Research
• Michael Goodman, Sr. Contributing Analyst
• Sarah Lee, Research Analyst
• Elizabeth Parks, President and CMO
• Jason Paris, Vice President

To register or for questions, contact Mindi Sue Sternblitz-Rubenstein at 972.490.1113 or [email protected] or visit the event website.

About Future of Video

Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. www.futureofvideo.us

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SOURCE Parks Associates