Super premium pet food brand adds Hi-Pro Plus varieties specifically formulated for puppies and small-breed dogs
MOUNT PLEASANT, Texas, Aug. 6, 2025 /PRNewswire/ -- VICTOR Super Premium Pet Food, a Texas-based, Mid America Pet Food brand known for high-quality pet nutrition, is expanding its popular Hi-Pro Plus line with three new specially formulated recipes for the unique needs of puppies and small-breed dogs.
The three new kibble recipes build on the success of the original Hi-Pro Plus recipe and offer super premium nutrition for new life stages and breed sizes:
- Hi-Pro Plus Large Breed Puppy: A chicken-first recipe with balanced nutrients and optimal calcium levels to support bone development in large-breed puppies. Also features natural glucosamine to support developing joints and cartilage.
- Hi-Pro Plus Small & Medium Breed Puppy: A beef-first, energy-dense recipe featuring high amounts of high-quality protein, plus DHA to promote brain and vision development. Formulated specifically for the nutritional needs of small- and medium-breed puppies.
- Hi-Pro Plus Small Breed Adult: A beef-first, nutrient-dense recipe tailored for small-breed adult dogs, with kibble crafted for smaller jaws. Complete and balanced, packed with high amounts of high-quality protein, and features a protein-to-fat ratio to support a higher metabolism of a smaller dog while maintaining a healthy weight.
Like all VICTOR recipes, these new Hi-Pro Plus recipes are produced in VICTOR's own Texas-based facility and feature high-quality meat protein as the first ingredient to support lean muscle growth.
"These new recipes represent our continued commitment to providing pet owners with premium nutrition options tailored to their dogs' specific needs," said Jeff Caswell, CEO of Mid America Pet Food. "Whether you have a small-breed adult or a growing puppy, you can now find a Hi-Pro Plus recipe designed specifically for your companion."
All three recipes are now available at retail stores and online, with bag sizes and pricing varying by recipe and retailer. Options range from 5- to 30-pound bags, priced between $16.99 and $61.99. For more information, visit https://victorpetfood.com/.
About VICTOR Super Premium Pet Food
Founded in 2007, VICTOR Super Premium Pet Food (VICTOR) is produced by Mid America Pet Food. Based in East Texas, VICTOR offers reliable pet nutrition at a common-sense value for the loyal companions who are Always By Your Side®. VICTOR's super premium dog food formulas have been nationally recognized and are a trusted nutrition source for pet owners across the country, including outdoor enthusiasts, hunters, trainers and breeders. More information about VICTOR is available at www.victorpetfood.com.
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Kendra Byrd
817-329-3257
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SOURCE VICTOR Super Premium Pet Food
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