Category-disrupting innovation redefines bra fit to support women through every life stage
NEW YORK, July 30, 2025 /PRNewswire/ -- Today, Wacoal America announces the launch of the EverFlexing™ Underwire Bra, a first-of-its-kind innovation engineered to flex across six traditional sizes, redefining how women experience support, comfort, and fit.
Designed in response to the realities of women's ever-changing bodies, the EverFlexing™ bra meets the moment for those experiencing everything from hormonal shifts and pregnancy to menopause and the effects of weight-loss medications. Rather than forcing women to adapt to a fixed size constantly, this bra flexes with them, delivering lasting comfort and a reliable fit through every phase of life.   Â
"With EverFlexing™, we set out to design a bra that keeps up with women's lives," says Miryha Fantegrossi, SVP of Merchandising and Design at Wacoal America. "As women, our bodies are ever flexing; even a change of just seven pounds can impact bra size. Our EverFlexing™ bra adapts with you, instead of forcing you to fit into a static size."
Key product features include:
- Proprietary flexible underwire that supports a range of cup sizes
- Four-way stretch fabric for adaptive comfort and recovery
- Five-row stretch hook-and-eye closure for customizable adjustability
- Adjustable, dual-position straps for a personalized fit
- Full coverage, two-ply seamless cups for a smooth silhouette
The launch underscores Wacoal's continued commitment to innovation, performance, and prioritizing women.
"In 2025, Wacoal America is celebrating our 40th anniversary," says Mitch Kauffman, President & CEO of Wacoal America, "throughout our journey, our focus has always been to provide women with the highest quality and best-fitting bras to help them feel and look their best. Product innovation is a key part of that mission, and the EverFlexing™ bra is a bold example of how we're meeting the changing needs of today's woman."
The EverFlexing™ Underwire Bra is available starting today, online at www.wacoal-america.com and on August 11th in select department stores and specialty stores nationwide.
PRESS CONTACT
IFP Communications
About Wacoal America:Â
Founded in 1985, Wacoal America is a leader in the intimate apparel industry, known for delivering superior fit, comfort, and quality. With a legacy of innovation and a deep understanding of women's evolving needs, Wacoal continues to set the standard for excellence in lingerie. Wacoal products can be found at www.wacoal-america.com, in Wacoal retail locations, and at select retailers, including Amazon, Nordstrom, Bloomingdale's, and more. Follow Wacoal on social for the latest updates: Facebook @Wacoal, Instagram @WacoalAmerica, and TikTok @WacoalAmerica.
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SOURCE Wacoal America
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