Coca-Cola brought extra excitement to Lollapalooza this year by setting up a special roller skating rink for fans, according to Pollstar. The Coke Studio Roller Ring gave festival-goers a chance to put on skates and glide around while enjoying music from a live DJ. This new attraction was designed to add more fun and energy to the festival atmosphere.
Pollstar notes that the roller rink became a lively spot where people could take a break from the music, meet friends, and try something different during the event. Coca-Cola wanted to create a space where fans could relax, have fun, and enjoy cold drinks in a unique way. The company’s goal was to make the festival experience even more memorable for everyone who attended, and the roller rink quickly became a favorite stop for many visitors at Lollapalooza.
According to Coca-Cola’s official website, Lollapalooza is one of the world’s most popular music festivals, held every summer in Chicago and known for its wide range of music styles. This year’s festival featured big names like Hozier, SZA, Stray Kids, The Killers, and others, drawing huge crowds to the heart of the city. Coca-Cola’s roller rink fit perfectly with the festival’s lively and diverse spirit, giving fans a new way to enjoy themselves between concerts.
The rink was open to everyone, and people could borrow skates to join in the fun. Coca-Cola mentions that the experience was not just about skating but also about bringing people together. The company aimed to help fans create happy memories while sipping on ice-cold Coca-Cola drinks and listening to great music. This special activity added a playful twist to the festival and made it stand out from other events in the city.
Billboard highlights that the Coke Studio Roller Ring was one of the top brand activations at Lollapalooza this year, drawing attention for its creativity and interactive design. Fans could skate around the rink while a live DJ played music, and Coca-Cola offered free samples to help everyone stay cool in the summer heat.
Sources:
https://www.coca-cola.com/us/en/offerings/coke-studio/roster/lollapalooza
https://www.billboard.com/music/pop/boynextdoor-interview-no-genre-ep-lollapalooza-debut-1235970486/
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