The Seattle Seahawks won the 2026 Super Bowl against the New England Patriots. But many viewers tuned in for the ads. Over 127 million watched last year, according to Yahoo Entertainment. Advertisers aimed to captivate that crowd this year, and several succeeded.
Ben Affleck starred in his fourth straight Dunkin' Donuts spot, said reports from Yahoo. According toNBC Boston, Affleck swapped the "DunKings" theme for a sitcom twist on "Good Will Hunting."
Dunkin' goes full Boston and offers free coffee
Affleck played a blue-collar genius, channeling his real-life hit with Matt Damon. Ted Danson reprised Sam Malone from "Cheers," set in a Boston bar. Jennifer Aniston joined, barking, "How do you like these (dough)nuts?" to her new boyfriend, Tom Brady, as reported by NBC Boston. Other 90s sitcom stars appeared too. Matt LeBlanc from "Friends" and Jasmine Guy from "A Different World" lit up the screen. Boston nods included the famous line "How do you like them apples?"
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According to NBC Boston, Dunkin' tied into its 1995 iced coffee launch. The chain will offer 1.995 million free iced coffees on Monday. Use code GOODWILLDUNKIN in the app.
Other ads that buzzed for the 2026 Super Bowl
Benson Boone danced with Ben Stiller in the Instacart ad. Boone's backflips stole the show over Stiller's flop, reports Yahoo. The commercial pushed Instacart’s preference picker for banana ripeness.
Guy Fieri got a sleek makeover in the Bosch commercial. He ditched spiky hair for a polished look. According to Yahoo, Fieri boasted that Bosch makes him feel like himself, attributing to his funky blond hairdo, rather than plain guy.
Budweiser tugged heartstrings with a horse aiding an eagle hatchling known as Lincoln to fly. The ad marked Budweiser's 150th year and America's 250th birthday, says Yahoo.
Ads like these made the Super Bowl a cultural event. Bad Bunny headlined halftime as the first Spanish-dominant solo act.
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