Chicago’s annual Pitchfork music festival, hosted by the eponymous music media publication, will reportedly continue amid the company’s recent announcement of downsizing and layoffs.
On January 17, Pitchfork’s parent company Condé Nast released a statement revealing the Pitchfork brand will be “folded into” GQ Magazine, Condé Nast’s flagship men’s fashion publication.
“This decision was made after a careful evaluation of Pitchfork’s performance and what we believe is the best path forward for the brand so that our coverage of music can continue to thrive within the company,” Condé Nast’s Chief Content Officer Anna Wintour wrote, in a message to staff.
According to the Chicago Sun-Times, company representatives have confirmed Pitchfork’s website and annual Chicago music festival will be unaffected by the merger.
Pitchfork’s annual July festival has been a staple of Chicago since 2005, highlighting alternative, hip-hop, folk rock and other up-and-coming artists, during the three day event. Notable acts in previous years include Chance the Rapper, Tame Impala, and Wilco.
(0) comments
Welcome to the discussion.
Log In
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.