Score! Chipotle kicks off World Cup BOGO deal for soccer fans wearing jerseys

Chipotle is marking the start of the 2026 World Cup with a one-day offer for customers wearing a soccer jersey. On Thursday, June 11, after 3 p.m. local time, fans at participating Chipotle restaurants can get a buy-one, get-one free entrée, according to a Chipotle announcement.

The deal is available only for in-person orders and cannot be used for mobile, online or delivery orders, per the company’s press release. It also cannot be combined with other coupons or promotions, and it does not apply to kids’ meals.

Chipotle said the promotion is limited to five free entrée items per check.

Subscribe to Chicago Star’s Weekly City Buzz Newsletter

Limited jersey giveaway adds to the promotion

Along with the food offer, Chipotle is releasing a limited-edition soccer jersey inspired by the sport and streetwear, according to the company. The front says “Real Chipotle,” while the back features the number 53, which Chipotle said represents the number of ingredients it uses.

Only 53 jerseys will be made available, and they will not be sold in stores, the company confirmed. Instead, Chipotle Rewards members can enter by redeeming 10 points between Wednesday, June 10, and Wednesday, June 24, according to the announcement. Winners are expected to receive the jersey before the World Cup final.

Read more on Chicago Star

• World Cup opens with Shakira in Mexico—Katy Perry, Future to perform Friday in L.A.

• Lionel Messi & Cristiano Ronaldo return for last World Cup, plus other top stars to watch

• Ready, set, liftoff! SpaceX set to launch a blockbuster IPO, AI chip plan & rocket on June 12 

• And the winner is…Goldman Sachs, Morgan Stanley vie for roles in Anthropic & OpenAI IPO

• Nvidia expands in South Korea to strengthen its AI infrastructure network

• Delta takes a jab at United as the airline expands its Pacific presence with new Asia routes 

• Netflix announces release of new 2026 “Stranger Things” episodes 

"Every four years, this tournament creates an unmatched sense of excitement, pride and community among fans around the world," said Stephanie Perdue, senior vice president of brand marketing at Chipotle, in the announcement. “We wanted to celebrate the rituals that make the experience so memorable, from wearing lucky jerseys to gathering for matchday meals with Chipotle.” 

Chipotle also said the promotion builds on its past jersey-themed offers, including a hockey jersey deal earlier this year that the company said was its most successful jersey promotion ever. The company confirmed it has also supported local soccer fundraisers through its long-running fundraising program.